Media Prowler 
Email marketing is truly the proverbial brick and mortar of the digital world. But with the influx of “Email Best Practices” articles claiming hamburger emojis increase inbox penetration to specific days of the week that supposedly drive better email engagement, consumers ostensibly find it hard to discern between fact and …
WHAT IS IT? One of the hottest trends in the marketing and advertising world is Native Advertising. What is Native Advertising you ask? Native Advertising is a form of advertising, usually online, that uses the “DNA” of the website to match the design and function of the platform of which …
Read moreIs Native Advertising Taking Over the Digital World?
We’ve noticed that many of you like to use Google Analytics to measure some of the ground level results, and we think that’s a great idea! We’ve noticed some basic issues that some folks are running into when using the tracking codes, and we decided to give you a couple …
The email marketing landscape is a constantly evolving one. Every facet of our business here at Media Prowler comes back to the cornerstones of our company: transparency, integrity and results. As industry experts, we thought it might be helpful to offer some tips and advice to our clients to avoid …
Here at Media Prowler, we often don’t get the opportunity to work directly with our end clients, which can sometimes lead to “Designing in the Dark.” The lack of direct communication sometimes makes design challenging, and often times results in far more revisions and delays than anyone involved would like. …
There are many responsive email templates available from many different sources on the web. We have our own posted here. The Goal The goal of all types of responsive emails is to make sure that everything is visible and legible on ANY SIZE screen without requiring the user to scroll …
For this month’s Ask the Expert column, I interviewed Ashley Lockridge, Associate Director of Strategic Services, and Elaine Yavorcik, Client Partner at Experian Marketing Services. Each day, they work with clients to help them push the boundaries of marketing, encouraging them to add new channels and tactics to reach the …