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Email Optimization

The Four Must Do’s To Win The Inbox In 2017

by Media Prowler

Email marketing is truly the proverbial brick and mortar of the digital world. But with the influx of “Email Best Practices” articles claiming hamburger emojis increase inbox penetration to specific days of the week that supposedly drive better email engagement, consumers ostensibly find it hard to discern between fact and …

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Categories Email Optimization, Video

Designing For Email Is Not Pretty

by Becky Sullivan

Let’s face it, when it comes to designing email, it’s not pretty. Advertisers need to design with one goal in mind: getting the email into the target audience’s inbox. There are many factors to take into account when crafting your email: different email clients (Outlook, Gmail, etc.), operating systems (Mac …

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Categories Email Design, Email Optimization
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